Lawyer, cousin, and former Toll guitarist, Rick Silk, talks about creating a band without any musical merit, and why The Toll's record deal with Geffen – alongside Guns & Roses, Aerosmith, Joni Mitchell, Jimmy Page, and Sir Elton John – was doomed to fail.

Lawyer, cousin, and former Toll guitarist, Rick Silk, talks about creating a band without any musical merit, and why The Toll's record deal with Geffen – alongside Guns &amp; Roses, Aerosmith, Joni Mitchell, Jimmy Page, and Sir Elton John – was doomed to fail.

11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney

Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.

Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney

11. A Rock ‘N’ Roll Trial By Fire: Transformation From Artist To Attorney