Adelaide Matte is the founder and CEO of Adelaide Matte Designs (AMD). She's a bold, fun and creative force to be reckoned with that has worked with a diverse portfolio of businesses on everything from branding and graphic design to events and content promotion. She tells us her story of applying to over 65 jobs her senior year of college and gets real about the ups and downs of entrepreneurship and the importance of mental health and work-life balance. Plus, Adelaide shares her philosophy on brand building with us and how events can be a powerful marketing tool.

Follow Adelaide's personal page, @adelaidethecreator, or her company, @amdbirmingham, on Instagram.

Additional content:

• Find out if you're synesthetic here with this synesthesia test.
• Learn more about Contagious by Jonah Berger on his website or buy it on Amazon.
• Read the HBR research on positive work cultures and Ready Nation report on childcare and the workforce.