AI is evolving beyond efficiency, when it can work just for you.

In this episode of Simply Briefed, we explore hyper-personalized AI agents with Fredrik Sjöberg, Principal Business Designer & AI Innovator at Fujitsu. What happens when software adapts to you instead of the other way around?

Fredrik shares his insights on ‘selfish software,’ AI-driven ideation, and how hyper-personalization is redefining productivity, creativity, and the way we interact with technology.

Key topics:

• The rise of hyper-personalized AI agents
• Selfish software’ and its impact on digital consumption
• AI’s role in creativity, productivity, and problem-solving

🎧 Tune in now!

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Guest: ⁠⁠Fredrik Sjöberg⁠⁠

Host: ⁠⁠Kristine Lium⁠⁠

Socials: ⁠⁠LinkedIn⁠⁠ & ⁠⁠Instagram⁠⁠

Produced by: ⁠⁠PIMM