In this episode, Danielle is joined by Allyson Conklin. Allyson is the founder of Allyson Conklin Public Relations (ACPR), a boutique PR agency for beauty, home, and lifestyle brands. A 2005 graduate of Colorado State University, she started her career in New York City working in publishing for W magazine before transitioning to PR. Allyson held PR roles at Shiseido, Cle de Peau Beaute, Zirh, and Talisker, prior to opening the doors to her eponymous company in 2010. For the last 13 years, Allyson and her team have worked with founders across the U.S. to help them grow their brands by expanding their awareness through earned media.
Highlights from the episode include: (1) Allyson's career journey from college to entrepreneurship, (2) how Allyson started her own PR agency, (3) the biggest misconception about entrepreneurship, and (4) advice for others considering entrepreneurship.
Connect with Allyson at allysonconklinpr.com or at @helloacpr.