Black Creative Handbook

11. Anna Ward - (Delivery Services Cake in London)


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In this episode is about the journey of business owner, Anna Ward, a 27 years old who caters delivery service cakes in London. She established her business cake together with her older sister who is the co-founder in July 2017. They both came up with the idea of delivering cakes in the Offices of London by the means of online tools where people can schedule and book for delivery so they can have it newly baked. It makes them unique to other independent bakeries because they provide easy access for the offices to buy last minute cakes for colleagues' birthdays.

Indeed, Anna’s journey was a tough and a long journey but how did she survive and continue her business even in this pandemic? Let’s all hear her entrepreneurial journey and tackle how she handles the reality of business in this podcast:

4:52 - Process of the cake business

7:56 - Target location

8:27- Ideal Client

12:23 - How to get a client?

22:12 - How to maintain good relationships with suppliers?

25:31 - Criticism about the products

27:26 - Business plan continuity

30:59 - Best client story


Let’s support Anna’s business:

Website: www.cakesdrop.london

Instagram: @cakesdropldn

Twitter: @cakesdropldn

Linkedin: @cakesdropldn


Thank you for listening!

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Black Creative HandbookBy Kassandra Gordon

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