Metamuse

11 // Authentic marketing with Lisa Enckell

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Lisa Enckell joins Mark and Adam to talk about picking a category, aspirational creativity, and the purpose of product launches.

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Show notes
  • Lisa Enckell
  • Antler
  • episode with Max Schoening
  • Patrick McKenzie on North Star podcast
  • Platform-as-a-Service
  • containerization
  • dynos
  • serverless
  • Positioning: The Battle for Your Mind
  • Points of Parity, Points of Difference
  • purple cow
  • N26
  • Circles.Life
  • silhouette iPod ads
  • Signaling as a Service
  • hey.com
  • library of Trinity College Dublin
  • The Substance of Style
  • Marie Kondo
  • Marc Benioff
  • “It’s not when people notice you’re there that they pay attention; it’s when they notice you’re still there."
  • DreamForce, Google I/O
  • Ubuntu release cycle
  • Wrapp
  • 23andMe
  • DNA Day
    • ...more
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    MetamuseBy Adam Wiggins, Mark McGranaghan
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