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11 - B2B Marketing - Business or Pleasure?
Too many SaaS companies mistakenly think that B2B marketing has to be impersonal and focused only on business benefits and business value.
In reality, your buyers are human beings, and they are as influenced by emotions and personal motivations at work as they are away from work.
If you’re not marketing in this way, you’re getting lost in a sea of messages that simply don’t resonate because they don't mean anything to your prospects.
Follow Andrew's Socials:
LinkedIn | YouTube | Facebook | Instagram | X (fmrly Twitter) | Threads | Profit Automation
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By Andrew SchultzToo many SaaS companies mistakenly think that B2B marketing has to be impersonal and focused only on business benefits and business value.
In reality, your buyers are human beings, and they are as influenced by emotions and personal motivations at work as they are away from work.
If you’re not marketing in this way, you’re getting lost in a sea of messages that simply don’t resonate because they don't mean anything to your prospects.
Follow Andrew's Socials:
LinkedIn | YouTube | Facebook | Instagram | X (fmrly Twitter) | Threads | Profit Automation