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11. Behind the Scenes Branding of 108 Logistics: Sharing the Entire Process of Turning a Good Idea Into a Great Brand
What makes a brand impossible to ignore?
In this episode, I’m sharing the behind-the-scenes story of one of my favorite client transformations—108 Logistics, a purpose-driven company helping youth baseball clubs thrive financially so coaches can focus on what matters: the game.
You’ll hear how a simple idea evolved into a fully aligned brand with heart, strategy, and unforgettable impact—and how we built it from the inside out.
This episode is a deep dive into:
If you’re building a brand (or rethinking one), let this be your reminder: the magic is in the message—and it starts with how it makes people feel.
Come hang with me behind the scenes:
Free Resource to Ground Your Growth:
✨ The Archetype Clarity Guide
No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned.
→ Grab your free guide
🌀 The Clarity Code Workbook
Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.
→ Get The Workbook
If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.
Your courage to begin, even imperfectly, matters.
Your story, even mid-chapter, is worth sharing.
Until next time, stay paradoxical, stay purposeful.
Love you, go be great. 💫
View all episodes
By Mona Jem | Paradox Brands ProductionsWhat makes a brand impossible to ignore?
In this episode, I’m sharing the behind-the-scenes story of one of my favorite client transformations—108 Logistics, a purpose-driven company helping youth baseball clubs thrive financially so coaches can focus on what matters: the game.
You’ll hear how a simple idea evolved into a fully aligned brand with heart, strategy, and unforgettable impact—and how we built it from the inside out.
This episode is a deep dive into:
If you’re building a brand (or rethinking one), let this be your reminder: the magic is in the message—and it starts with how it makes people feel.
Come hang with me behind the scenes:
Free Resource to Ground Your Growth:
✨ The Archetype Clarity Guide
No fluff, just clarity. If you're tired of staring at the blinking cursor, this is your go-to for finding your voice and showing up fully aligned.
→ Grab your free guide
🌀 The Clarity Code Workbook
Ready to strip it all down and rebuild with intention? This 5-day workbook is your permission slip to ditch the pressure and lead with authenticity.
→ Get The Workbook
If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.
Your courage to begin, even imperfectly, matters.
Your story, even mid-chapter, is worth sharing.
Until next time, stay paradoxical, stay purposeful.
Love you, go be great. 💫