Are your billboard ads doing more harm than good? In this episode of the Close The Deal Podcast, veteran marketer and outdoor advertising expert Eric Murr breaks down the 11 most common billboard ad mistakes that drain budgets, confuse audiences, and sabotage sales.

From bloated designs and misleading calls to action — to ignoring your digital reality — Eric shares real-world insights that could save you thousands and radically improve your ad performance.

What You’ll Learn:

• Why “more info” = less impact in billboard advertising
• How billboard ads drive (or destroy) your online traffic
• Why color, contrast, and ego can ruin a campaign
• The right role of billboards in your marketing funnel
• How to combine outdoor + digital for massive ROI

Whether you're a local business owner, franchisee, or ad buyer, this episode will change the way you see billboards — and give you the tools to use them right.

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Ewell Smith is talking with sales and marketing pros who help professionals and business owners drive more leads and close more deals.

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Visit www.CloseTheDeal.com to see all episodes.