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#11 Breaking Down Business: Secret Brand Consumption and Managerial Marketing
In this episode, Kent State University Chair of the Department of Marketing and Entrepreneurship, Dr. Robert Jewell, discusses his consumer behavior research on secret consumption and shares the career opportunities for graduates of the Managerial Marketing Program and why recruiters are eager to hire them.
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By Ambassador Crawford College of Business & Entrepreneurship
5
99 ratings
In this episode, Kent State University Chair of the Department of Marketing and Entrepreneurship, Dr. Robert Jewell, discusses his consumer behavior research on secret consumption and shares the career opportunities for graduates of the Managerial Marketing Program and why recruiters are eager to hire them.