This week's podcast takes a look at building your brand in China. Aromababy's Catherine Cervasio takes us through how she has made her brand of organic skincare a success in China. Catherine talks about consumer education, registering her brand for retail, packaging, organic certification, how telling a brand story is different in China, maintaining a presence on the ground and being a female entrepreneur. For this episode's shownotes, visit acbc.com.au/podcasts