Bridge to Being

#11 Businesses Breaking the Mold #3: Unfair Advantage


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Your Creative Sparks:

  • True CONNECTIONS are deeply felt and create a feeling of FOREVER in an instant.
  • The best PR & MEDIA strategy is NOT about the perfect PITCH. It's about asking "How can I help this person?
  • At the heart of everything is RELATIONSHIPS.

Spanning the vast time and space that is Manhattan, Lobsterbird explores what constitutes a truly magical connection with the Super-Connector himself, Chris Winfield, who has morphed his PR and Media business-building strategies into an all-out mission to connect great people with other great people, amazing opportunities, and their greatest potential.

Your Travelogue

  • There are two types of being uncomfortable. The first can work in your advantage: My trainer pushed me outside what I thought was possible. The second can trap you in an unproductive life and work: I hate doing this, but I just keep doing it. [4:45]
  • True connection does not come from seeing just the shiny, filtered, happy part of us. That perfect highlight reel actually keeps us dis-connected. Knowing what someone needs help with leads to real connection. Using this strategy turns the often perceived hierarchy of PR and Media on its head. [9:20]
  • Money and success doesn't fill the hole of feeling "less than." Meeting people and being very open brings the realization that everyone struggles with the same things. [12:22]
  • Making organic, extraordinary connections led to Chris becoming the "Unfair Advantage" in his Mastermind group, which ultimately led to the launch of his current business: teaching others how to cultivate genuine, win-win connections for themselves. [16:40]
  • Chris's favorite quote from Steve Jobs: "You can't connect the dots looking forward; you can only connect them looking backwards," became the calling card for his new mission: How can I help people connect the dots faster? [19:09]
  • Unfair Advantage is built on a business model that does NOT scale. Chris has cultivated a dynamic, supportive community by picking up the phone, being curious, and taking a genuine interest in people. [23:03]
  • Next Unfair Advantage Event is May 2-3 in NYC. If you want to make connections that matter, go connect some of the dots to your greatest opportunities ever.

Links mentioned in this episode:

  • Request your free copy of Phase Out: The Secret Guide to Finding Work that Frees Your Soul by Sophia Remolde {Lobsterbird} at PhaseOutBook.com.
  • Hop on the radar of influencers, big media and gatekeepers, forging partnerships & friendships that'll accelerate your business growth by years. Apply for the upcoming Unfair Advantage on May 2-3 in New York City.

Music for this episode was contributed by Daniel Munkus and recorded in the Hudson River Valley at Subtle Soup Studios. For more info, visit: www.subtlesouprecords.com.

Podcast management and creative copy provided by Sonya Louise, making the magic for this episode from the Grand Teton National Park area in Wyoming. Sonya Louise is also the force of Nature behind Soulmate Survivor Quest.

For Free Energy Readings from Sophia and to learn about upcoming Hero's Way Pilgrimages, visit: lobsterbird.com.

✨If you are interested in applying for the Hero's Way Pilgrimage to Dartmoor, UK in May, shoot an email over to [email protected] for more details!✨

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Bridge to BeingBy Lobsterbird, Sophia Remolde

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