Steering a startup generally means being short on one’s own historical data, even without a pandemic. So how does an intrepid founder navigate the unknown? By relying on the tenacity that led her to start a company in the first place. Allison Moss, founder and CEO of type:A Brands talks about sudden channel shifts, risk-taking, financial silver linings and when she pulls back.

type:A Brands: https://typeadeodorant.com/

Recorded on 12.04.20

Full transcript and shownotes at https://www.100ceoproject.com/

Hosted by: Andrea Spirov, Laurie Pillow

Writing and research: Andrea Spirov, Laurie Pillow

Edited by: Laurie Pillow

Produced by: Andrea Spirov, Laurie Pillow