There are many design jobs out in the world, so there must be some value in them, right? In this existential episode, Klaviyo designers Don Ton, Gui Schmitt, Robert Yu, and Marissa Mac dive deep on the philosophical question - what is the importance of design in a company?

Once established, how do we communicate it to our peers? We also tackle trends in design, and who is doing a great job advocating design's importance in the industry.

Company Shoutouts

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Criterion • https://www.criterion.com

Netflix Originals • https://www.netflix.com/browse/genre/839338

Apple • http://www.apple.com

Google's Material Design • https://material.io/design/

Lush • https://www.lushusa.com

Carrot Weather App • http://www.meetcarrot.com/weather/

Pretend Store • https://pretendstore.co

Recommendations

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Veronica Mars Season 4 • https://hulu.tv/2lHfHRc

Flighty App • https://www.flightyapp.com

How Uber designed its Lite app for the rest of the world • https://www.fastcompany.com/90375845/how-uber-quietly-redesigned-its-interface-for-the-rest-of-the-world

History of Smartphone Notifications • https://www.wired.com/story/history-of-notifications/?verso=true