Success Unscrambled Podcast

11 Crazy Reasons Why You Fail To Rank Higher In Google


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Would
you like to know how to rank higher in Google? 
You have probably seen some ridiculous claims when it comes to improving
your Google search ranking.



Maybe you have tried it all before but it seems that your website will not budge or you just appear to be stuck on page 4 or 5 forever.



It
could be that you are brand new to this crazy world of search engine
optimization (SEO) and you find it too technical altogether.



The truth is that in order to get consistent, hands-off traffic to your blog or website you need to depend on an organic source like the Google search engine.



Many
bloggers, entrepreneurs and small business owners struggle because they are
over thinking the process or they are lacking adequate simple information.



In this post, I am going to give you the 11 crazy reasons why most people fail to rank higher in Google and I will also give you the opportunity to join the Traffic Boost Membership waitlist.



photo by Matthew Henry



Why
is it important to rank higher in Google?



Before I give you those reasons did you know that 3.5 billion searches are made on Google every day? 



Let’s spend some time looking at why is it even important to improve your Google search results in the first place.



The folks at Smart Insights conducted some research across 100 websites in the software as a service space and used tools like Similar Web to pull relevant data.



Here is a graph below of what they found.  As you can see for the vast majority of websites 38.3% of their traffic was direct, 21% came from referrals, 5.2% came from social and 26.6% came from organic search.







Google Search Engine Market Share



Here is a sneak peek of Google search engine market share by country according to Statista. You can see here that Google has 83.3% of search engine traffic in the US.







Here is their share of mobile search engine traffic from 2013 to 2019 thanks again to Statista. Basically, mobile search engine traffic has been on an upward trend for the last 6 years.







Search Engine vs Social Media



In
a report
by Search Engine Land it was found that 97% of people still conduct at
least one search a day using the search engines.



Also, people still prefer to conduct their search on a regular basis on search engines compared to social media.  See the graph below:







Here is one more graph showing the social media statistics from April 2018 -2019 in the United States with help the Statcounter. Pinterest is another visual search engine and it had about 37% of traffic compared to Facebook's 47%.







Now that you are totally bored with the statistics let’s spend some time looking at ...
...more
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Success Unscrambled PodcastBy Alvern Bullard