Today I’m talking with Dave Gerhardt, the Director of Marketing at Drift, a messaging app designed to help you grow your business. Dave has spent the last 6 years work at SaaS marketing companies like HubSpot and Constant Contact, and after joining Drift he and his team have produced tremendous results by bucking the mainstream. In our chat, we cover everything from the tools and approach Dave uses to measure ROI to how to actually get your content in front of your target audience, but where we really dive in is the drastically simplified approach to marketing that Dave and his team have taken at Drift. When you visit their site, you aren’t swarmed by dozens of CTAs, popups, push notification requests, and all of the other gimmicks that plague the rest of the web. Instead, throughout the entire site you just see a friendly chat box offering to help along with two opt-ins: one to start a trial, and the other to join their mailing list. If a site like that sounds like a breath of fresh air but you’re curious about whether or not it drives results, then you don’t want to miss this interview.