Demetrious Yancy is the CEO and Founder of a luxury streetwear brand named Trenches. He launched his brand as a senior in high school attending the illustrious Cass Tech in Detroit, MI. His brand has since followed him to Michigan State University in 2023. He states his motivation for his brand was to show people that they could overcome any challenges that life may throw at them. Thus Meech is not just a CEO or Brand Owner but he is role model of what it looks like to make it out the trenches and on to bigger things.