If you have to explain your website — you’ve already lost.

In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.

When visitors land on your page, they decide within seconds whether to stay or leave.
If they don’t immediately understand:

• Who you are

• What you do

• How you can help them
  they’ll simply go back to Google — and Google will notice that too.

A story about Netflix’s early days: they tried to sell and rent DVDs. The result? Confused customers. Once they focused on just one clear service — rentals — their growth took off.

Takeaway:
Make your homepage crystal clear. Include:
✔ What you do
✔ Who you help
✔ A strong CTA (like “Get a quote” or “Book a call”)
✔ Social proof to build trust