As a passionate entrepreneur (or someone aspiring to be one), you are likely pretty comfortable talking about your product/service to your friends and family. You’ve probably gotten really comfortable explaining everything about your company and why it is going to be the next big thing during your daily encounters. 

No matter how enthused you are, once you get in front of potential investors your zealous pitch may be a major letdown if you aren't prepared and mindful of what they want to hear and know more about. If you are looking to fine-tune your informal pitch into a polished one that actually gets investors' attention, check out this episode outlining the six key tenets of a successful capital raise pitch.