Tips regarding email marketing tend to change every year. However, it might never change so much as it has, owing to the uncertainties that email marketers faced in 2020. This year not only brings us, email marketers new challenges but also provides us with new vigor to succeed. If you are still wondering what are those suggestions that will see you sail through and make your email marketing more meaningful then your wait is over. We are bringing to you, Zoho Campaigns Expert Diaries to answer many such questions.

In this session, we are joined by Kath Pay, CEO, and founder of Holistic Email Marketing. Kath has been an email marketing expert for over 22 years. In 2009 she showed a new approach towards email marketing, 'Holistic Approach'. She is one of the most renowned names in this field and has been a part of over 150 conferences. Kath is also an avid blogger and writer helping email marketers with her suggestions on email marketing

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