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Introducing ASA Live — monthly, interactive coaching designed to help you grow, lead, and scale your school like never before. 

 Our first live session kicks off Thursday, January 15, 2026 at 10 AM PST, with a powerful topic: 🔥 10 Must-Do Marketing Events to Explode Your School in 2026!

Visit https://asamartialarts.com/live/ to join now 

Economic uncertainty looms large for martial arts school owners, but surviving—even thriving—during downturns is possible with the right approach. Master Lee shares battle-tested strategies that have helped him navigate three major economic crises since 2001.

At the heart of recession-proofing your martial arts business is delivering exceptional value that makes your service indispensable. When families scrutinize their budgets, you must ensure they see your training as essential to their child's development. Master Chan emphasizes creating genuine excitement in students while demonstrating clear developmental benefits to parents. This combination of enthusiasm and tangible results makes families reluctant to cut your program, even when finances tighten.

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with Master Tony Chung

Join ASA Live - monthly, interactive coaching.

• 10 Must-Do Marketing Events to Explode Your School in 2026!
• First live session kicks off Thursday, January 15, 2026 at 10 AM PST
• $97 /month
• Visit https://asamartialarts.com/live/ to join now