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Economic uncertainty looms large for martial arts school owners, but surviving—even thriving—during downturns is possible with the right approach. Master Lee shares battle-tested strategies that have helped him navigate three major economic crises since 2001.

At the heart of recession-proofing your martial arts business is delivering exceptional value that makes your service indispensable. When families scrutinize their budgets, you must ensure they see your training as essential to their child's development. Master Chan emphasizes creating genuine excitement in students while demonstrating clear developmental benefits to parents. This combination of enthusiasm and tangible results makes families reluctant to cut your program, even when finances tighten.

with Master Tony Chung

World TKD Lab

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