Jennifer Lynn Schneider responds to the below question from fellow #PardotLifeHacker, Stephen Meyer, from Agility Recovery. 

"How can we create one landing page that you can use for a whole bunch of different channels (paid search, re-marketing, display, organic/direct, partners, social, etc.) and how can we properly set them up to add to the correct corresponding SFDC campaign that’s tracking each channel’s success?

In the past, we were told you had to have a dedicated form and landing page for each source, which made things messy when we were using some of our best pieces of content for a dozen or so outlets/channels."

She answers Stephen’s questions with a few different options of how to execute best practices and of course some #PardotLifeHacks.

Takeaways

• To capture the engagement from multiple channels for one landing page, consider using custom redirects for each channel. For example, you can create a separate custom redirect for LinkedIn, Twitter, and Facebook all leading to the same landing page. Then create completion actions that assign prospects to the associated campaign with the status of either LinkedIn, Twitter, or Facebook.

#PardotLifeHacks

• Be sure to change the sync behavior in Pardot to use the most recently updated record if you want the last touch lead source custom field to constantly update or overwrite. - Pardot only fills in null values in Salesforce, so if you want Pardot to be able to overwrite, you need to change the sync behavior.

Shout Out:

• 0:42 Stephen Meyer

#Social

• #PardotLifeHackers