Are you exhausted from trying to make your therapy practice marketing "perfect" while your beautiful website sits in your digital garage? In this candid conversation, therapist Evan Vukets shares his journey from 14-hour workdays and perfection paralysis to building a sustainable practice focused on men's mental health – including how he achieved a 1600% increase in website traffic in just weeks.Episode Highlights:

• The "beautiful lemonade stand in the garage" metaphor – why most therapists create gorgeous practices that no one can find
• The surprising truth about niching down – how specializing in men's mental health actually energized rather than limited his work
• From 14-hour days to strategic scheduling – the family wake-up call that forced him to choose sustainability over security
• Busting marketing myths – uncovering hidden beliefs that marketing is "salesy" or "unethical" for therapists
• Real results that matter – 1600% website traffic increase and immediate ROI from taking ownership of his marketing

Key Insight:

Evan's biggest breakthrough? Realizing his aversion to marketing wasn't conscious – he was hiding behind being "too busy" while secretly believing good therapists don't focus on money. When he challenged these hidden beliefs and moved his metaphorical lemonade stand from his garage to the street, everything changed.

Ready to stop hiding your expertise and start attracting the clients who need you most? This episode proves you can scale sustainably without sacrificing your therapeutic values.

Connect with Evan:

• LinkedIn & Facebook: Evan Vukets Counselling

Ready to change your marketing and visibility? Join the next cohort of The Full Practice Formula starting in October 2025!