Professor Lian Dumouchel reveals how she leveraged generative AI to create The Marketing Map, a free, Canada-specific tourism marketing textbook, in just eight weeks. We examine:

• AI as a research assistant that compresses months of work into days

• Using synthetic personas and data to validate new travel products

• Tactics to overcome staff resistance and prove ROI fast

• Three action items you can pilot this quarter

Follow & share
• Follow the Tourism AI Podcast for fresh episodes every Thursday
• Rate & review—your feedback helps more travel pros discover AI solutions
tourism AI, hospitality technology, open educational resources, synthetic data, travel marketing, destination management, AI literacy
Travel, Technology, Business, Education, Marketing, Innovation, Entrepreneurship, Data, Hospitality, Tourism