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11: How an SEO Company Uses Account-Based Marketing w/ Jeremy Collins
How would you make the case for purchasing an SEO tool?
It’s easy. At the most basic level, we all want to get more traffic—in particular, traffic that converts.
Today’s guest is Jeremy Collins, Director of Digital Marketing at BrightEdge. Jeremy explains the current shift in marketing organizations towards organic search efforts, then shares how BrightEdge reaches high-traffic companies with their particular ABM strategies.
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By Chris Nixon and Raviv TurnerHow would you make the case for purchasing an SEO tool?
It’s easy. At the most basic level, we all want to get more traffic—in particular, traffic that converts.
Today’s guest is Jeremy Collins, Director of Digital Marketing at BrightEdge. Jeremy explains the current shift in marketing organizations towards organic search efforts, then shares how BrightEdge reaches high-traffic companies with their particular ABM strategies.