Lessons From A Podcaster

#11 - How Did John Grow His Podcast to 20,000+ Listeners Per Episode?


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In this episode of "Lessons from a Podcaster," host Tiago interviews John, who runs a successful podcast focused on sales, marketing, entrepreneurship, leadership, and motivation. John shares his journey from starting with an online interactive magazine to creating a podcast that now garners thousands of listeners per episode. He emphasizes the importance of persistence, interesting content, and guerrilla marketing.


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Links & Resources


Sales Pop Net : https://salespop.net/

YouTube Channel : https://www.youtube.com/@SalesPOP

PodsqueezeGet 20% discount for a period of 3 months - Use coupon code: PODCASTERS at checkout.

Libsyn : https://libsyn.com/ca-brand-lp/

Tools used : Focusrite Scarlett & Logitech Webcam


Timestamps


Audience size and reach (00:00:38) Description of the podcast's audience size, download numbers, and reach on various platforms.

Origins and goals of the podcast (00:02:08) The accidental start of the podcast as an online interactive magazine and its primary goal of giving back and providing quality content.

Measuring impact and brand awareness (00:04:21) Challenges in measuring the podcast's impact on brand awareness and methods used to track metrics and brand exposure.

Guest curation and outreach (00:06:26) The process of curating guests, including outreach strategies and collaboration with podcast agencies.

Technology stack and production process (00:09:00) Details about the podcast's technology stack, recording equipment, and use of platforms like Restream and Podsqueeze for production.

Tips for podcast growth (00:10:52) Insights and tips for growing a podcast, emphasizing the commitment required and the importance of evolving content and marketing strategies.

Utilizing short and long-form videos (00:16:09) The use of both short and long-form videos on the podcast's YouTube channel, with a focus on leveraging shorts as part of the content strategy.

Creating catchy shorts and connecting with the audience (00:17:17) Strategies for creating engaging and informative shorts, including the use of branding and engaging content to connect with the audience.

Virtual Background Design (00:20:05) Tips on creating an interesting virtual background for podcast appearances and the importance of branding in podcasting.

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