Why should someone stop at your business instead of buying online?

In this episode of The Rural Way Podcast, Tracy Schira-Parker explores how customer behavior has changed and why small businesses need to rethink the way they market their products and services. She shares practical ideas for creating a better customer experience, making shopping more convenient, and giving people a reason to choose local.

This episode explores:

• Why today's customers think differently

• Understanding attention, emotion, and convenience

• Marketing ideas that attract more customers

• Creating products and offers people want to share

• Improving your store layout and customer experience

• Using signage and pickup options effectively

• Questions to help evaluate your current marketing

• Creating a simple 90-day marketing plan

If you own a rural or small-town business, this episode offers practical ideas you can apply to increase customer traffic and improve your marketing without making it complicated.

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