Conor Flynn discusses his experiences and insights from running Ice Drive Sweden, an ice driving school that offers unique driving experiences on frozen lakes. He shares the evolution of the business, the types of cars used, the experiences the customers have, and the importance of maintaining a family-oriented atmosphere. Conor reflects on his father Pat’s legacy and how it has shaped his approach to the business, emphasising accessibility and fun for all drivers.#dontliftoff

Ice Drive Sweden can be found at:

Website

https://icedrivesweden.com

Instagramhttps://instagram.com/icedrivesweden/

Facebookhttps://facebook.com/profile.php?id=100068905579055

Telephone: 00 44 (0) 7855 468 003

Email: [email protected]

Other ice driving experiences are also available in Scandinavia, and whilst I recommend Ice Drive Sweden, you should also consider looking around at what may be most suitable for your requirements. Anthony

Takeaways

* Ice driving teaches essential car dynamics in a safe environment.

* The business has evolved significantly since its inception.

* Customer experience is prioritised with ample driving time.

* A diverse fleet of vehicles enhances the learning experience.

* Pricing is structured to be accessible all budgets.

* Family involvement is encouraged, with activities for all ages.

* The importance of maintaining a fun, friendly atmosphere is emphasised.

* Conor's father Pat’s legacy continues to influence the business.

* Future plans include expanding activities and experiences.

* The ice driving experience is a unique adventure tourism opportunity.

Chapters

00:00 Introduction to Ice Driving and Conor Flynn

00:50 The Dynamics of Ice Driving and Safety

01:47 Introduction and Weather Talk

03:28 Getting to Know Each Other

04:29 The Ice Driving Experience

07:34 Transitioning to a Business Model

10:28 Learning from Experience

13:39 Growing the Business

17:18 Focus and Team Development

20:16 The Boathouse and Customer Experience

21:55 Introduction and Ice Driving Experience

24:55 Diverse Fleet of Cars on Ice

27:52 Night Driving and Unique Experiences

30:55 Customer Demographics and Learning Opportunities

33:56 Budgeting for Ice Driving Adventures

36:56 Family Involvement and Local Activities

39:57 Facility Improvements and Future Plans

42:53 Reflections on Legacy and Growth

45:17 Conclusion and Future Aspirations

50:50 Bonus customer interview!

51:42 Discussion on Cars and Experiences

52:50 Tribute to Pat Flynn