In this week’s episode of the What Even is Fashion Technology Podcast, you’ll meet the founders of PLY. PLY is an Augmented Reality Fashion APP, currently being developed for content creators. Users can create, customise, wear, and save their own digital designs in real-time, through their mobile phones. The digital merchandise is introduced in the form of NFTs. Allowing for expressive content creation that produces zero physical textile waste as well as allowing designers to monetise on their designs by producing original NFTs that can be sold and traded. The founders of PLY, Tatiana, and Vlad. Explain how the APP merges the best of gaming and digital fashion technology to produce a one-of-a-kind APP of the future to inspire, support and reward creators. 

Both founders describe themselves as serial entrepreneurs with a track record of products launched worldwide (USA, UK, CIS) and a strong emphasis on design and fashion expertise (recognised by International Design Award and published in media in 7 countries). 

 Links: 

• To join the waiting list or test use the PLY APP go to: https://ply.fashion/
• PLY — Augmented Fashion
• PLY Instagram: plyapp 
• What Even Is Fashion Technology Instagram: @whatsfashiontechnology 

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