Let's get that blood pumping ladies! This time is for YOU!! This week, Kaylynne and Skyler sweat it out and discuss the culty-nature of group exercise classes. Soul cycle, pilates, gym class trauma - the gang's all here. Strap your feet into your stationary bikes and give it a listen. You in the back! We see you slacking and we all hate you for it!

Sources mentioned:

Welcome to the Experience Economy - https://hbr.org/1998/07/welcome-to-the-experience-economy

SoulCycle Has Found a Brilliant Way to Monetize Loyalty -

https://nymag.com/intelligencer/2019/06/soulcycle-has-found-a-brilliant-way-to-monetize-loyalty.html

How SoulCycle lost its soul - https://www.vox.com/the-goods/22195549/soulcycle-decline-reopening-bullying-bike-explained

Where Did Fitness Culture Come From?

https://www.thecut.com/2022/01/interview-lets-get-physical-danielle-friedman.html#_ga=2.109107717.1255770412.1676098526-1174223258.1673925515

The Cult of SoulCycle Is Even Darker Than You Thought - https://www.thecut.com/2020/12/the-cult-of-soulcycle-is-even-darker-than-you-thought.html#_ga=2.71249744.1960056816.1675968987-1741384466.1674162270

The Boutique Fitness Boom -

https://www.nytimes.com/2019/06/17/style/boutique-fitness-barrys-soul-cycle-slt-flywheel.html

Why Are All Boutique Fitness Classes $34? - https://www.refinery29.com/en-us/fitness-classes-cost-expensive