In this bonus episode Ryan talks with Jeff Rickard, the designer behind the Philly 10K branding. Jeff always had a love for art, but his route to graphic design was a circuitous one. He talks about how his career path ultimately led him back to design and how he started working with the team at Philadelphia Runner, who developed the Philly 10K. Jeff had the unique perspective of being in on the conversations of what they wanted the run to be from the very beginning. He developed a wholly unique look for the event that is reflected in everything from the logo and social media badge right down to the event signage and T-shirts. Now as the race enters its second year, he has the challenge of keeping the branding fresh while honoring the aesthetic he established in year one. He and Ryan talk about the responsibility of developing a brand from the ground up as well as the delayed gratification of pulling it off. They also have a rather prophetic conversation about podcasts. Learn more about Jeff at www.jeffrickard.com and follow him on Twitter @jeffrickard. The Philly 10K takes place on August 30. Learn more about the event at www.thephilly10k.com. This episode is sponsored by PHLDesign.co.