When Kai Davis first went out on his own he considered himself an SEO specialist. The trouble with that title, he quickly found out, is that many business owners already have a lot of preconceived notions about SEO works, and they usually aren’t good.

Today, Kai bills himself as an outreach consultant and instead of promising to use the latest trick of the week to jump you to the top of Google, he uses proven (and lasting) methods to help consultants and experts grow their audience and increase their traffic.

Kai recently published a book called The Traffic Manual which lays out the step-by-step system he follows to get results for his clients using podcasts. And today he joins me to share how you can follow the same methods to build an audience for your agency and keep your pipeline full.

This is another episode where the show notes just couldn’t capture all of the great advice Kai gave. His responses throughout the show are not only succinct, but also contain some of the most actionable advice we’ve had so far on the show.