In this video, Jason Littrell delves into his strategic plans for accelerating his restaurant and bar consultancy business after recently being laid off. Discover how Jason utilizes various systems and tools to streamline his operations while navigating the challenges of entrepreneurship.

- Jason's background and expertise in the hospitality industry

- The development of his direct marketing strategy and giveaway system

- Integration of email automation and efficient lead tracking

- Decision-making dilemmas regarding target clients

- The importance of task management and strategic time allocation

Watch to get insights from a seasoned management consultant who's turning challenges into opportunities.

00:00 Struggling with promotion, using videos and newsletters.

04:39 Struggling to choose between serving different audiences.

07:04 Balancing tasks for present and future success.

**Reinventing Business Amid Challenges**: "I was let go from my full time salaried position 3, 2 weeks ago, and, I've been forced to kind of kick start my business again to replace my 6 and a half figure salary."

— Jason Littrell [00:00:09 → 00:01:18]

Innovative Marketing Strategies: "I built a giveaway system that, that sends that I would send out via the email newsletter to get people to sign up and then enter to win."

— Jason Littrell [00:01:58 → 00:02:07]

"Automated Lead Generation": "what I set it up to to do is that, when a new lead is when a new contact is created in my system, a week later, 7 days later, they will, the contact will get an email from me saying, hey. Would you like to join my newsletter?"

— Jason Littrell [00:02:38 → 00:02:51]

Protecting Your Sender Reputation: "The reason I want people to click the second trigger link rather than the unsubscribe link or hit reply stop or to report it as spam is because I wanna protect my sender reputation."

— Jason Littrell [00:03:09 → 00:03:53]

Data Hygiene: "You wanna just make sure that your that your list is clean, that they're that they're valid opt ins, and that it's people getting the stuff that they actually want."

— Jason Littrell [00:04:20 → 00:04:27]

**Commitment in Business Decisions**: "The prevailing logic is that you have one offer, one market, one avatar for 1 year. And, and if you commit to that, even if it sucks in the beginning, then you will probably have an offer that is really gonna be really successful."

— Jason Littrell [00:04:45 → 00:05:00]

Balancing Family and Business: "But if I say no to business right now, is my kid screwed?"

— Jason Littrell [00:06:08 → 00:06:12]

"Productivity Hacks": "I need a more organized system of my task management."

— Jason Littrell [00:06:39 → 00:06:41]

Balancing Professional and Personal Goals: "I want to be able to drop my kid off at school, and I want to be able to pick him up at school. And I also wanna be able to travel and do all this and and have financial freedom and time freedom and be able to go on vacation and stuff."

— Jason Littrell [00:07:37 → 00:07:47]

Finding Magic in Uncertainty: "Even if my even if the funding dried up tomorrow, I'm still just not worried at all, because I know that what I'm doing is magic."

— Jason Littrell [00:08:50 → 00:08:57]