Welcome to The Mailing List Show! In this Season 1 premiere, meet your host Greg Branstetter and learn the different types of mailing lists, the history of mailing lists, and their evolution over time. Hear why the world of mailing lists is often misunderstood, where the name Hippo Direct came from, the most important types of mailing lists, the best uses for each type of list, and the difference between a list and a database. Learn more at HippoDirect.com