In 2008, the recession hit and companies were left with no other choice, but to drastically downsize. Cat Choate, Global PR Director for Quiksilver at the time, realized she had two options when she’d lost her job: Dwell on the unchangeable circumstances or create her very own events company. Tune-in to hear how Cat chose not to fall into the victim mindset and instead build a successful business producing events for major brands.