In this episode, Justin and Celine sit down with Matt Glen, a realtor and co-host of a real estate podcast. Matt shares his story of coming from a real estate investing background and how it led him to eventually become a realtor himself.

The trio chat about how to get started in real estate investing and why it's important to get into the market. They also discuss the challenges and benefits of podcasting, including the importance of niche marketing and consistent content creation.

Matt Glen is a realtor with Century 21 based right here in Kelowna, B.C. He is a father and husband, and hosts the Kelowna Real Estate podcast alongside his co-host Taylor Atkinson, a top-performing mortgage broker.

What we discuss:

[00:03:02] Matt talks about why he chose to live in Kelowna and how he ended up there.

[00:03:53] Matt discusses how he got into real estate investing and how it changed his life.

[00:07:31] Matt explains why he started the Kelowna Real Estate Podcast, including spreading the word about real estate, promoting the region, and building name recognition.

[00:11:06] Matt shares how the podcast helped him get a listing from a woman who had been listening to their podcast. One single lead from a podcast in the real estate industry provides the potential to pay for your recording equipment and podcast production for the next two to three years.

[00:15:35] Matt discusses how he outsources the editing of their podcast to a professional editor, but they do all the setup and recording themselves.

[00:17:16] Matt started the Kelowna Real Estate Podcast after a golfing trip where he discussed the idea.

[00:20:54] Matt discusses the value of podcasting for his business, stating that he has already sold a house through the podcast after only 5 months of releasing episodes. He compares it to social media, where he has not received the same level of feedback.

[00:23:54] Justin and Celine discuss the value of repurposing podcast content for social media, stating that it can be used for newsletters, blog posts, LinkedIn articles, and more. They also discuss their offer to create 30 social media clips from one hour of podcast content for their clients.

[00:27:29] Matt advises young couples to buy anything they can to get in the market, even a $50,000 condo, as the difference over the years is immense. He explains that real estate gains wealth in many different ways, such as appreciation in value and mortgages being paid down.

[00:31:38] Matt explains that to get a mortgage with 5% down, the first place has to be a principal residence where the buyer has to live there with the intent to live there for a year. However, if the buyer moves out in six months, it is still fine as long as the intent was to live there. Once the buyer has over 20% down, they can buy rental properties where they don't have to live in it, and the rent can pay for the mortgage.

[00:30:09] Matt explains that there are objective and subjective criteria in real estate. The objective part is that the property will grow in value over time, while the subjective part is the different locations and personal preferences. He advises that a good realtor can help navigate the subjective part to ensure that the buyer is not buying a money pit.

[00:34:11] The hosts discuss the possibility of buying property in different locations and using it to generate income through house hacking.

[00:35:23] The hosts talk about the importance of consistency in building an audience and suggest ways to create content for social media by repurposing podcast episodes.

Episode Resources:

Matt Glen | Website

Matt Glen | Instagram

Matt Glen | Podcast