You’re an expert in your field. You do good work… when people actually hire you.

Trouble is, says communication expert Dr. Michelle Mazur, you’re getting lost in the crowd.

You need a brand… and a core message that ensures you stand out from the competition and compels prospects to say “Yes!” Michelle has spent a lot of time refining this approach and how it applies to everything you do in your business, from marketing to speaking engagements to client interactions and beyond.

She tells us all about that and…

• What you can learn from today’s big social movements
• An unexpected reason to form an S Corp
• Why you shouldn’t think of prospects as adversaries
• How to tell if your business must “evolve”
• And more