Many of the times, businesses confuse the term UX. Many have a misconception that UX can be added to the product after the design is complete. Rather, UX design starts when the product research starts. Typically, UX design is the umbrella that covers visual design, interaction design, graphics design, user research & many more. It is basically a data-driven scientific process that aligns business goals with user goals. Also, UX is also about human psychology. It about understanding how the user's or human brain perceives & processes information. It is a user-centered design process & informs design. On a data-driven part, it is about using multiple data sources to validate your research and also gather insights about the users and their needs. It sometimes gives you patterns that convey more information on how the user behaves. 

When implemented correctly, UX can add great value to the businesses. It can positively impact and improve business ROI by helping you to solve the user needs and problems. User experience design can also help you to design a processor that can help you to unearth & understand the needs of the users. There are many practical benefits of using user experience design processes. So, please watch the complete video, share it with your colleagues.