✨Journeys of Empowerment✨ – Episode 11 

Imagine moving across continents, navigating major life changes, and still having the drive to create something bigger than yourself. That’s the story of Mustafa El Maghrabi, a founder, innovator, and someone deeply committed to redefining how companies support their people.

From launching a startup during university to working at Booking.com, Mustafa saw a massive gap in employee perks and benefits, one that left too many people unsupported. So, he built Novu, a platform designed to empower employees with flexible benefits that actually work for them.

In this conversation, we explore:

• His move from Cairo to the Netherlands: the challenges & lessons learned;
• The broken state of employee benefits: why one-size-fits-all solutions fail;
• Burnout, mental health & recovery: personal wake-up call that led to Novu;
• Lessons from the Egyptian Revolution: the power of action in uncertainty;
• The Role of Intuition: how trusting his gut shaped his biggest decisions!

What stuck with me?

• A rigid workplace can’t support a dynamic workforce, flexibility is the future;
• Resilience isn’t just about bouncing back, it’s about building something stronger;
• Intuition is a skill, you can train yourself to trust it!

And Mustafa’s big goal? 

Positively impact 100 million employees, and he’s just getting started!

Join the conversation! 

What’s one change you’d make to your workplace benefits?

Reach out to Mustafa via:

• LinkedIn: https://www.linkedin.com/in/mustafa-elmaghrabi/   
• Website Novu: https://getnovu.com 
• Company Linkedin: https://www.linkedin.com/company/novu1/ 

Struggling to create lasting behavior change? Discover how Positive Reinforcement can help you inspire and motivate with real impact!

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