Brand Wars

11 | Nespresso vs. Oatly


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With its image of an AmEx-wielding, Hilton minibar-raiding elite global lifestyle repped by Gorgeous George, Nespresso (along with Starbucks) helped change the coffee world by bringing espresso-quality coffee into the home. But has that world moved on? A world now shaped by brands like Oatly - the Swedish oat milk maker who took on the dairy gods but making "milk, but made for humans." Let the Battle of the Baristas commence! 

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Brand WarsBy Lloyd Williams

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