Pattern of Purpose

11: On-Brand Photography // Steph Zangeneh Azam


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Headshots. We all need them but rarely do they seem to fit our brand look and feel. And who really wants the stiff blazer against a gray backdrop effect representing them?  It can feel like navigating a minefield trying to figure out how to get a range of photos that represent you, how to prepare for a shoot, and how to pose. Enter Steph Zangeneh Azam.

 

Steph is the owner of Mighty Within. A one-gal creative studio designing electric brands and websites along with vibrant photography. She has a sincere appreciation for things of the past that are well made and will stand the test of time; Danish modern furniture, film photography, and listening to records. She loves her cats, riding her vintage motorcycles, and crime podcasts. Her go-to style: turquoise rings + dirty boots + WILD hair. Most weekends you’ll find her sharing Instagram stories of her California adventures with her husband Alex in their vintage convertible.

 

In this episode we discuss:

  • Whether to brand your business under your name or not;
  • Combining all of your talents in one business;
  • The importance of photography in branding your business;
  • Steph’s approach to environmental portraits;
  • What’s missing in most photos on social media; and
  • How to incorporate photography in your rebrand plans.

 

ANNOUNCEMENT: Steph will be joining us at the Back to Business Retreat September 11-14, 2019. To learn more and grab your seat, visit www.patternofpurpose.com/retreat.

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Pattern of PurposeBy Kim Wensel