In this episode of The Growth Lab Podcast, I break down a powerful but simple outbound sales technique that generated 11 sales opportunities in under 60 days, leading to three scheduled calls and two new contracts. The best part? It all started with a Google Doc.

I walk through how I discovered this method, how to implement it for LinkedIn and email outreach, and the exact structure to create a persuasive sales letter that pre-qualifies prospects and overcomes objections before you even get on a call.

If you’re looking for a scalable way to improve your outbound sales process, this episode is a must-listen.

Key Takeaways

* Cold Outbound with a Purpose

* The Google Doc: Your Secret Weapon

* Tracking & Optimizing

Chapters

00:00 Intro

00:25 The power of the Google Doc method

00:55 How I learned this strategy

01:28 The Google Doc Breakdown

02:12 Social Proof & Case Studies

02:58 Handling Objections

03:08 Tracking & Iteration

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

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TikTok: https://www.tiktok.com/@iam_mattharris

Instagram: https://www.instagram.com/iam_mattharris/

Facebook: https://www.facebook.com/iammattharris/

My website: https://www.iammattharris.co.uk/

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