Go-to-Market Playmakers

11. Personalising Content at Scale with Grant Hushek (Grantbot Process Consulting)

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The theme of our 11th podcast episode is Personalising Content at Scale.

Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting.

Summary

In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experience with Zapier and the importance of learning through hands-on projects. Grant explains the concept of no code and how it allows for automation by connecting different elements of a tech stack. 

He emphasizes the role of CRMs in automation and the value of enriching data for personalization. Grant also discusses the use of content marketing and automation, including tailoring content based on segments and utilizing intent data from platforms like LinkedIn. 

The conversation explores the concept of personalization in content marketing and how to scale it up. It discusses the use of no-code tools, automation, and AI to repurpose content and personalize outreach. The goal is to capture leads early in their buying journey and nurture them over time. 

The conversation also touches on ethical considerations and the importance of providing value and building relationships rather than focusing on immediate sales. The key takeaway is that personalization requires a long-term approach and a deep understanding of the target audience.

Key Takeaways

  • Automation consulting can provide significant value to businesses by streamlining processes and freeing up time for higher-level thinking.
  • No code tools like Zapier allow for automation by connecting different elements of a tech stack.
  • CRMs play a crucial role in automation and can be used for data enrichment and personalization.
  • Content marketing can be enhanced through automation by tailoring content based on segments and utilizing intent data.
  • Intent data from platforms like LinkedIn can be captured and used to identify high-intent prospects for outbound messaging. Personalization in content marketing requires a long-term approach and a deep understanding of the target audience.
  • No-code tools, automation, and AI can be used to repurpose content and personalize outreach.
  • The goal is to capture leads early in their buying journey and nurture them over time.
  • Ethical considerations should be taken into account when using automation and AI in personalization.
  • Providing value and building relationships is more important than immediate sales.

    • About Grant Hushek

    Grant is the founder of GrantBot Process Consulting (GPC), a no-code automation firm helping B2B service businesses streamline their operations. 

    As the first employee at Hampton, a community for founders with $1M+ annual revenue, I identified common automation needs across businesses. Now, GPC partners with companies to scale output without scaling workforce, focusing on automating social media lead generation, CRM, client onboarding, project management, and invoicing. GPC has partnered with over 25 companies, using platforms like HubSpot, ClickUp, Airtable, and Zapier to build automated solutions.

    Connect with Grant on LinkedIn: https://www.linkedin.com/in/grant-hushek/ 

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    B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.

    For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services. 

    Follow Filament on LinkedIn.  

    Connect with Jeremy Balius.  

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