• Here’s the secret to meetings no one ever tells you: "The person with a piece of paper usually wins" in meetings
• Six questions to create a persuasive one-pager:
  • 1. What's the Bottom Line? - Clearly state the action you want decision-makers to take
  • 2. What's the Problem? - Define the problem from the decision-makers' perspective
  • 3. What's the Solution? - Communicate the solution you've found
    • Frame the solution using the "most advanced yet acceptable" (MAYA) principle
    • Make new ideas seem safe, and familiar solutions seem new or unique
    • Present the solution in a series of three steps or phases
  • 4. What's the Data?
  • 5. What's the Story?
  • 6. What's the Visual?

Stay tuned for part two, which will cover the remaining questions for crafting a persuasive one-pager. For more insights, check out the accompanying PDF.

Read the full article: Persuade with One Page

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.