Viant often gets compared a lot to The Trade Desk. Yet the big things we're working on are so different... 🤔
The Trade Desk:1. Scale2. Prep for Google Exit3. Promote & protect objectivity more4. Leverage supply and demand imbalance5. Make CTV most effective channel6. Audio best year ever7. Move 100% of clients to KoKai8. Change the way industry manages Deals9. AI10. Simplify Retail Offering11. Simplify TTD platform12. Use more data13. JBPs14. Grow Product Success15. Hire Sr. Leadership
Viant Technology:1. CTV2. Addressability3. AI