Brian talks about an article from Kristen M. Vaughn from Search Engine Journal on questions to ask a content marketing agency.

Checkout Kristen's Article - https://www.searchenginejournal.com/hiring-content-marketing-agency/426244/

https://www.youtube.com/watch?v=NNYpRI2sgIk

Transcription

11 questions for a content marketing agency.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

What I have here is an article, and this is an article by Kristen Vaughn.

Kristen M. Vaughn with a Search Engine Journal SearchEngineJournal.com.

The title of the article is, Hiring a Content Marketing Agency? Ask These 11 Questions First.

So I'm going to go through Kristen's 11 questions and kind of give you my just initial take, I have not read the article cover to cover a top to bottom, I should say. But what I do is I have a certain instinct on some of these ideas.

I'm not a content marketing agency, I do have a little bit of a background in content marketing, both doing it myself, doing it for other partners and clients, and so forth.

So I want to talk a little bit about some of these ideas that are being presented here. So we're just going to go through one by one, I'll just give you a quick take on all of them.

Number one, Do You Perform SEO?

And that's an interesting question to ask a content marketing age agency. But it does have something to do with it now was Search Engine Optimization. That's what SEO is.

So the main idea is when you're putting content out there, do you know not that you're an absolute expert but do you know the basics of SEO, so that you can get around in all of the areas that you're going to be posting content?

So if you're posting content on YouTube, does the person know what is going to get attention on YouTube?

And so that's a legitimate question. But once again, I don't think it is really needed that they really need to be an expert, they just need to know the basics to be able to get forward if they if you've got good content, and no clue about SEO, you may have a little bit of a tough time, especially if you're doing a full organic search.

But if you understand basic as an SEO, if you know basic SEO, you should be able to get through pretty well.

Number two, How Will You Help Our Business?

That's a pretty good question.

Especially if you're looking for a specific end outcome.

Most agencies, whether content marketing or any other type of marketing agency, try to dissuade looking at a specific outcome. Because if you get caught up in a specific outcome, it means they literally have to perform for a result.

It's a little tougher to do with content marketing, but anybody that's fighting you on results based in the game is someone you should be careful of working with because you should have an idea of what you are going to achieve and whether it's actually measurable or not with via a content marketing campaign.

Number three, What Results Can We Expect?

That plays toward the same idea if you're looking for results?

If you're looking for how you're actually gonna get help from these people?

That really stuff you got to know before you, you hunker down with an agency?

Number four,