Many people assume starting a podcast means starting an interview show. This format has become synonymous with the medium itself, or at least it can feel that way in the podcasting communities.

The interview model is less effective today, particularly for businesses, because the market is crowded. One example of this is when guests perform a "circuit" where they repeat the same talking points on a dozen different shows (making your episode one of many similar conversations).

If your goal is to build trust with a potential client, an interview might not be the right tool. Clients want to know what you think and figure out if you can solve their problem.

In this micro-episode:

1. Why new podcasters are shifting toward solo formats
2. The difficulty of growing a generic interview show in a saturated market
3. Alternate options to the interview format

Mentioned in this episode: Independent Podcaster Report 2025

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About and Support

Written, edited, and hosted by Jen deHaan.

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About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.