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In this first roundtable, I welcome Charlie Penwarden, Marketing Director at Ranrobin.com (featured in episode 3) and Lauren Macpherson, CCO at Eli5 and Noco (episode 4) in the Product Marketing team. Daryl Edwards, Director of Product at Rhythm Software, joins me in the Product Management team. For this third episode, we start from the word "roadmap" and talk how it means different things depending on the audience, whether its a good idea to share it publicly and under which conditions. We also discuss about the value of user-driven features through idea boards, and how involving product marketing in the roadmap can help to avoid falling in the trap of a feature-based roadmap and focus more on outcome instead. Who's going to win: product marketing or product management?
By Magali PelissierIn this first roundtable, I welcome Charlie Penwarden, Marketing Director at Ranrobin.com (featured in episode 3) and Lauren Macpherson, CCO at Eli5 and Noco (episode 4) in the Product Marketing team. Daryl Edwards, Director of Product at Rhythm Software, joins me in the Product Management team. For this third episode, we start from the word "roadmap" and talk how it means different things depending on the audience, whether its a good idea to share it publicly and under which conditions. We also discuss about the value of user-driven features through idea boards, and how involving product marketing in the roadmap can help to avoid falling in the trap of a feature-based roadmap and focus more on outcome instead. Who's going to win: product marketing or product management?