Sarah Judd Welch is the founder and CEO of [Loyal](http://www.loyal.is/), a digital agency based in New York City that specializes in community strategy, customer experience, brand communications, and product strategy.

Sarah / Loyal was my first employer in New York when I moved there in September 2013. She continues to be a mentor and constant source of inspiration. I deeply admire her humble confidence and steadfast commitment to her values.

In this episode, we talk about how she stands by what her and her brand believes in no matter how hard it is, how to let go of audience members who don't align with your values, the challenges of evolving a brand with a strong identity, the shitty parts of being a woman in tech, the balance struggle, and how to avoid decision fatigue. We also talk about Scandal, Nashville, and The OC...the important things.

Visit [theprocess.co](http://www.theprocess.co/home/sarah-judd-welch-loyal-podcast) for more shownotes with links to all of the books, podcasts, programs, and more Sarah mentions in this episode.