As an advisor, investor, and entrepreneur, Sari Azout wears many hats. Early on in her career she worked as an investment banker in the consumer and retail division of Lehman Brothers. From there, she took the leap to start her own company Bib + Tuck — a peer-to-peer apparel marketplace — which was acquired by Crossroad Trading in 2015.

Now, as a Partner at Level Ventures and Entrepreneur-in-Residence at Rokk3r Labs, Sari advises dozens of early stage companies. In this episode, Sari talks about what she looks for when choosing companies to invest in, the importance of language market fit and why storytelling is imperative to any company’s success. She also reveals the best resources to help any brand begin to craft their message.

“Let’s not look at the demographics of the people that are buying from you, let’s get into their psyche.” - Sari Azout

Learn more about this episode of The Mentor Files with Monica Royer at www.MonicaandAndy.blog/11